
Built for the
ones who notice.
The BMW M badge is more than a logo. It's a promise — of precision engineering, of corners taken with intent, of a driver who chose performance over compromise.
The AutoBadge™ M 20th Anniversary Keychain was made for that driver. Every detail is deliberate — from the enamel colour accuracy to the weight of the zinc alloy body in your hand.
Craftsmanship
Crafted to last.
Designed to impress.
Every element reflects the same obsession with detail that defines BMW M.
Zinc Alloy Body
Solid, weighty, and built to endure. The zinc alloy construction gives it a premium heft that plastic keychains simply cannot match.
Heritage Chrome Finish
A mirror-polished chrome that nods to the classic M Sport aesthetic — clean, timeless, and impossible to ignore on any key ring.
Hand-Applied Enamel
The iconic BMW M roundel reproduced with hand-applied colour enamel — the same precision detail BMW fans have come to expect.
Your BMW deserves
a key to match.
BMW M · 20th Anniversary · Limited Edition
Today's price — limited stock